Recession chatter is reaching a crescendo; the media is full of reports, Wall Street economists are predicting it, and companies are planning for it. Should you preserve your PR budget in 2009? As you consider your answer remember this; businesses are the most vulnerable in tough times and yet history shows that companies that increase […]

Understand that radio stations like news and human interest pieces that fit within their target audience, so know what their demographics are and who should be contacted with feature material.

Radio interviews by designed are set up to be simple and rewarding. I’m sure you’ve found yourself channel surfing and come across an interesting interview, as you’re listening to the program you say to yourself…