Being a guest on a radio station can give your business publicity that helps sell your product or service, and can help you gain name recognition for your company or product.
But how can you get a radio’s staff to schedule you as a guest or interview you for a news story?
Here are 8 tips to help you get noticed - and interviewed often by radio show hosts.
* Before you send out a press release or call local radio stations with a story or public service announcement you’d like aired, familiarize yourself with the station’s audience and informational needs.
* Target your promotional contacts at those radio stations whose audiences are most likely to be interested in your message or news story.
* Keep your mailing lists and contacts up-to-date. Changes in station personnel occur fairly often.
* Make yourself known as a spokesperson for an issue or organization.
* Understand that radio stations like news and human interest pieces that fit within their target audience, so know what their demographics are and who should be contacted with feature material.
* Be timely, hosts don’t like to have to chase you down, to get you on air.
* Be a good guest. Know your material, and answer the host’s questions, keeping their audience in mind. Keep your answers on the short side, but provide enough real information so the audience comes away feeling they’ve learned something.
* Thank the host for having you as a guest.