Last week I finished a media campaign for one of my clients, we scored over 25 interviews in a week of calling, emailing, and mailing media kits. Being a first time radio guest my client was extremely excited when I emailed him his PR schedule. With this PR schedule and many more interviews to come, he has initiated his launch and is now positioning himself as an EXPERT. The number of available interview opportunities is endless.
I know I’ve mentioned this before and each time I speak to new clients I stress the importance of radio PR. Now more than ever Radio P.R. is as an excellent method to establishing your credibility, sell more products and services, increase name recognition, or campaign for a favorite cause or issue. No matter what project you’re involved in, perception is everything, and how the public distinguishes you from the next person, depends in large part on how actively you promote yourself.
Radio interviews by designed are set up to be simple and rewarding. I’m sure you’ve found yourself channel surfing and come across an interesting interview, as you’re listening to the program you say to yourself, “I could do that!†Radio P.R. is a necessary and powerful step to achieving excellent results and widespread exposure. Absolutely….you can do it! Take some time from the demanding needs of your business to create your personalized radio P.R. campaign. Whether you hire a freelance publicist, P.R. firm, or handle your campaign scheduling yourself, here are a couple of steps to get you started.
1. Identify your area of expertise.
2. Develop key messages that will inspire your intended audience into action
3. Create suggested interview questions for future radio interviews.
4. Listen to veteran radio guests, and as you begin to develop your talent learn from those with experience.
5. Create a list of current radio hosts and producers you’d like to contact.
The secret to your success is determined by your ability to powerfully communicate your message with laser precision. Generate buzz and be the best in today’s crowded marketplace.